Your General List - This would represent the people who sign up at your Squeeze Page. They have entered their name and e-mail address mailing list in order to get the information that you promised. Although they should be considered as targeted prospects, you can refine your lists in a number of different ways. Actual Customers - When you sell a product, create a different list that is only for your customers.
That way, you can market to them in a different way than you would your general list. You may consider making offers on related products or accessories that go with their original purchase. Additionally, because this list is one of proven customers, you may want to send them special discounts and coupons that will save them money. Different Types of Customers? Some Purchase Digital Products and Others Purchase Tangible Products - Do you sell a variety of different 'types' of products?
As an example, do you sell tangible products as well as digital eBooks or other downloads? Although the split of Digital and Tangible products is just one suggestion, you may want to divide your lists according to the 'type' of product your mailing list customer purchased. That way, you will not be wasting their time sending them offers that don't apply to them. Accordingly, you could focus your offers to cross sell or upsell those clients to other products. Warranty Registrations - Do your products carry a warranty?