Ndividual reach 73% ; time spent 239 minutes Phone Number List per individual (source Auditel). Considering 14 hours between rest and daily occupations, it means that each of us dedicates 40% of our "residual" time to TV. The equivalent of 10.5 billion cumulative minutes viewed through the main screen every day . Faced with Phone Number List these figures, it is not surprising that two thirds of the advertising investment turns into commercial. Index of topics Television and digital User Experience and content choices Television and digital The digitization process also has important effects for TV. Thanks to increasingly performing Phone Number List networks and devices , we are witnessing a double path.
Services (in particular ICT) and trade Phone Number List branch, with automated and traditional methods of contact by the third parties themselves, to whom the data are communicated. In this scenario, broadcasters and sales houses, which monetize the results through advertising , are asking themselves how to orient their strategies. Control is increasingly Phone Number List in the hands of the end user who can decide how to use the desired content where and when he wants, thanks to the proliferation of on-demand services that free listening Phone Number List from the schedule programming.