OK, so you've seen Marcus Sheridan's talk, you've read their questions, your answers , and you're excited about having your company create content around The Big 5 and be the most trusted voice in your industry . But then cracks began to show. Why isn't everyone else in the company as excited as you are? You give them all the book, but you don't believe everyone has read it, and the sales team is pushing it back. What is given? This is a critical time for your company.
You know they ask, and you answer it's not a solo show, to be successful, everyone has to be involved. You also know that if the rest of the team fails to grasp the vision, your enthusiasm and excitement can dissipate in the memory of what could have happened. We're not just talking about world-class content that drives traffic, leads, and sales. More importantly, it's industry mailing list what your company's future growth will allow you to do: attract the best buyers in the market, attract the best talent, establish your company as a market leader, and open up opportunities you've never had before.
Had the chance to know it was possible. And it all falls apart. People and departments in your company are guaranteed to boycott because this has never happened before. The difference between companies that successfully ask them and you answer into their culture and those that don't successfully integrate into their culture is the steps they take in the first six months to address issues before they arise question. As the UK's first certified 'they ask, you answer' lecturer, I'm delighted to be working with hundreds of companies to implement the approach. So what I'm going to tell you is not only in line with what Marcus has written in the book, but in line with what we've done at IMPACT and what I've experienced firsthand in the work I've done in the UK since 2014. Free Lesson: