Automated emails are opened more often and generate more revenue than standard marketing emails. Why is email marketing automation so useful? Because it helps marketers send timely, personalized, and more relevant messages to their audiences. On the other hand, automation minimizes repetitive tasks, saves time and reduces human errors in campaigns . It's a true win-win tool that not only better targets prospects and customers on your side, but it also improves your audience's overall experience by setting them on an exciting journey. How does automation work? Email marketing automation is when software automatically sends campaigns to your subscriber list based on triggers and time you specify.
Mailigen offers a very effective and easy to use email marketing automation . For example, if you want to welcome a new subscriber to your newsletter . You can create an automated email providing useful information or a special offer. Automation makes this super easy - instead of manually creating and sending a campaign to every new subscriber, you can set up an automated welcome email that will be sent every time a newcomer joins. Joining a list is just one of many possible triggers. You can also send birthday greeting campaigns ,
Approach your customer when they open an email or click on a particular link , and much more. Start your journey! Email marketing automation any marketing automation journey starts with a clear plan . Decide how to segment your audience based on the data you have – age, gender, address, date of subscription, loyalty status, purchase behavior, etc. It may be helpful to draw a diagram on a piece of paper, mapping all possible branches and "If" conditions . Think about time intervals and choose the best day and time to target your subscribers.