The digital transformation that BeeDIGITAL has Phone Number List made of its business model has required them to implement a brand repositioning strategy in the Phone Number List market . This process had two conditions according to Javier Castro. The first was that it was a well-known brand in the Spanish market and the second, that it evoked the past, which was not the Phone Number List most appropriate to face the future.
“We needed a brand that would express well Phone Number List our current values related to change, transformation, organization, teamwork, with Phone Number List effort ”, says Javier Castro. During the transformation process, the company realized that they now had the opportunity to reach new SMEs beyond their usual channels. In this way, they initiated Phone Number List a strategy of alliances with their natural partners, the telcos.
Accenture helps BeeDIGITAL to carry Phone Number List out its internationalization through its entire infrastructure in all countries, in the words of Javier Castro. «It was necessary to transform the concept that customers had of what a yellow pages service was, to become Phone Number List a model where everything could be done through digital channels . The challenge has been to completely transform the products and the brand, but thinking about what is the experience that is really going to Phone Number List be relevant for the client”, adds Alfonso Imbroda, Managing Director of Accenture Interactive.